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	<title>Dac Tran</title>
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	<link>http://www.dactran.com</link>
	<description>Design + Illustration</description>
	<lastBuildDate>Wed, 02 May 2012 04:19:28 +0000</lastBuildDate>
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		<title>I&#8217;m at WAX Partnership!</title>
		<link>http://www.dactran.com/wax/</link>
		<comments>http://www.dactran.com/wax/#comments</comments>
		<pubDate>Tue, 01 May 2012 13:42:26 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=1274</guid>
		<description><![CDATA[I’m very happy to announce that starting today I will working as an interactive designer at WAX! They are a full-service advertising and design agency here in Calgary! I’m super excited to join this team of world-class creatives. Check out this feature profile on WAX in the July/August 2011 issue of Communication Arts.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1275" title="WAX" src="http://www.dactran.com/wp-content/uploads/2012/05/wax-logo.gif" alt="WAX" width="300" height="104" />I’m very happy to announce that starting today I will working as an interactive designer at <a href="http://www.wax.ca">WAX</a>! They are a full-service advertising and design agency here in Calgary! I’m super excited to join this team of world-class creatives. Check out this feature profile on WAX in the <a href="http://www.wax.ca/blog/publications/it’s-about-time-2">July/August 2011 issue of Communication Arts</a>.</p>
]]></content:encoded>
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		<title>Resources on Editorial Design</title>
		<link>http://www.dactran.com/resources-editorial-design/</link>
		<comments>http://www.dactran.com/resources-editorial-design/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 19:50:52 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Editorial Design]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=1211</guid>
		<description><![CDATA[One of the big projects that I have this final semester is a group editorial design project. Although my group and I are still working out the final detailing, I thought I&#8217;d take a break and share some resources that I found were very helpful during the initial design of our magazine. SPD Society of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft  wp-image-1216" title="Stack of Magazines" src="http://www.dactran.com/wp-content/uploads/2012/04/stack-of-magazines-300x234.jpg" alt="Stack of Magazines" width="220" height="172" />One of the big projects that I have this final semester is a group editorial design project. Although my group and I are still working out the final detailing, I thought I&#8217;d take a break and share some resources that I found were very helpful during the initial design of our magazine.<span id="more-1211"></span></p>
<p style="overflow: auto; display: inline-block; margin-top: 20px;"><a href="http://www.spd.org/"><img class="alignleft size-full wp-image-1223" title="The Society of Publication Designers" src="http://www.dactran.com/wp-content/uploads/2012/04/spd.jpg" alt="The Society of Publication Designers" width="140" height="97" /></a><a href="http://www.spd.org/"><strong>SPD</strong></a><br />
Society of Publication Designers is an industry website that&#8217;s also an excellent way to get familiar with what&#8217;s new in magazine design. Be sure to check out the <a href="http://www.spd.org/winners09/#">awards pages</a> to see the best of the best in editorial design.</p>
<p style="overflow: auto; display: inline-block; margin-top: 20px;"><a href="http://magculture.com/blog/"><img class="alignleft size-full wp-image-1224" title="magCulture Blog" src="http://www.dactran.com/wp-content/uploads/2012/04/mag-culture.gif" alt="magCulture Blog" width="220" height="51" /></a><a href="http://magculture.com/blog/"><strong>magCulture</strong></a><br />
This is one of my personal favourite blogs and is dedicated solely to editorial design. The author, Jeremy Leslie, covers all aspects of magazine design, and in different formats too, from traditional print to digital tablet.</p>
<p style="overflow: auto; display: inline-block; margin-top: 20px;"><a href="http://www.coverjunkie.com/"><img class="alignleft size-full wp-image-1229" title="Cover Junkie" src="http://www.dactran.com/wp-content/uploads/2012/04/cover-junkie.jpg" alt="Cover Junkie" width="140" height="182" /></a><a href="http://www.coverjunkie.com/"><strong>Cover Junkie Blog + Magazine</strong></a><br />
A blog that curates the best magazine covers. And just released earlier this year is <a href="http://coverjunkie.bigcartel.com/product/the-coverjunkie-magazine">Cover Junkie magazine</a>. It features the best covers of the blog along with interviews with Design Directors, like Arem Duplessis (NY TImes Magazine), Francesco Franchi (IL), and Matt Willey (Port), talking about their own work and those of other designers. The bonus feature is an interview with George Lois giving a retrospective on his work. Pick it up while it’s still around!</p>
<p style="overflow: auto; display: inline-block; margin-top: 20px;"><a href="http://www.amazon.ca/The-Layout-Book-Gavin-Ambrose/dp/2940373531/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1334862635&amp;sr=1-1"><img class="alignleft size-full wp-image-1233" title="The Layout Book" src="http://www.dactran.com/wp-content/uploads/2012/04/the-layout-book.gif" alt="The Layout Book" width="140" height="191" /></a><a href="http://www.amazon.ca/The-Layout-Book-Gavin-Ambrose/dp/2940373531/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1334862635&amp;sr=1-1"><strong>The Layout Book by Gavin Ambrose + Paul Harris</strong></a><br />
This book came highly recommended by my editorial design instructors. It’s a very thorough introduction to layout for print design, including book, magazine, brochure, etc. What I found really insightful is its discussion on different design approaches, including  pacing/narrative, juxtaposition, and working with photography.</p>
<p style="overflow: auto; display: inline-block; margin-top: 20px;"><a href="http://www.amazon.ca/Directors-Handbook-Professional-Magazine-Design/dp/0500515735/ref=sr_1_fkmr0_1?s=books&amp;ie=UTF8&amp;qid=1334862588&amp;sr=1-1-fkmr0"><img class="alignleft size-full wp-image-1238" title="Art Directors' Handbook of Professional Magazine Design " src="http://www.dactran.com/wp-content/uploads/2012/04/art-directors-handbook.jpg" alt="" width="140" height="182" /></a><strong><a href="http://www.amazon.ca/Directors-Handbook-Professional-Magazine-Design/dp/0500515735/ref=sr_1_fkmr0_1?s=books&amp;ie=UTF8&amp;qid=1334862588&amp;sr=1-1-fkmr0">The Art Directors’ Handbook by Horst Moser</a></strong><br />
A comprehensive book on the design of magazines. Using examples of real world magazines, it goes through all the different elements of a magazine such as sidebars, masthead, table of contents, etc. What&#8217;s really nice is seeing the comparison of different approaches. Although the book&#8217;s magazine examples aren&#8217;t as current as what you&#8217;d see in blogs, it&#8217;s still a great resource.</p>
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		<title>Ola Identity Design</title>
		<link>http://www.dactran.com/ola-logo-design/</link>
		<comments>http://www.dactran.com/ola-logo-design/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 11:32:29 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[School]]></category>
		<category><![CDATA[4th Year]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Project]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=1142</guid>
		<description><![CDATA[This is a logo and identity project for my second Public Design client from last semester. The brief was to come up with a name and identity for a technology start-up that produces bracelets for parents to locate their children. Similar to Amber Alert GPS, the device allows parents to have ease-of-mind knowing the whereabouts [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dactran.com/wp-content/uploads/2012/04/ola-logo-02-300x375.jpg"><img class="alignleft size-full wp-image-1204" title="Ola Logo Design" src="http://www.dactran.com/wp-content/uploads/2012/04/ola-logo-02-350x210.jpg" alt="Ola Logo Design" width="350" height="210" /></a>This is a logo and identity project for my second Public Design client from last semester. The brief was to come up with a name and identity for a technology start-up that produces bracelets for parents to locate their children. Similar to Amber Alert GPS, the device allows parents to have ease-of-mind knowing the whereabouts of their kids. But unlike Amber Alert GPS, this product makes use of location technology in smartphones rather than GPS.</p>
<p><span id="more-1142"></span></p>
<p>The most challenging aspect of the project was coming up with a name for the product. Initially destined for a market outside of North America, the name (and it&#8217;s pronunciation) had to convey ideas of friendliness, security, and community, while not playing into any negative undertones related to the service (IE. fear).</p>
<p>For more information on the development of the logo, check out my <a title="Ola Logo Process Book" href="http://www.dactran.com/wp-content/uploads/2012/04/ola-logo-process-book.pdf">process book</a>.</p>
<p><a href="http://www.dactran.com/wp-content/uploads/2012/04/ola-identity-guideline1-v2.jpg"><img class="alignleft size-medium wp-image-1154" title="Ola Identity Guideline 1" src="http://www.dactran.com/wp-content/uploads/2012/04/ola-identity-guideline1-v2-231x300.jpg" alt="Ola Identity Guideline 1" width="231" height="300" /></a></p>
<p><a href="http://www.dactran.com/wp-content/uploads/2012/04/ola-identity-guideline2.jpg"><img class="alignleft size-medium wp-image-1145" title="Ola Identity Guideline 2" src="http://www.dactran.com/wp-content/uploads/2012/04/ola-identity-guideline2-231x300.jpg" alt="Ola Identity Guideline 2" width="231" height="300" /></a></p>
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		<title>Vorlog Dew Packaging Design</title>
		<link>http://www.dactran.com/vorlog-dew-packaging-design-project/</link>
		<comments>http://www.dactran.com/vorlog-dew-packaging-design-project/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 06:06:40 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[School]]></category>
		<category><![CDATA[4th Year]]></category>
		<category><![CDATA[ACAD]]></category>
		<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[Project]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=1110</guid>
		<description><![CDATA[Here&#8217;s a very fun conceptual project from my last semester packaging class: Vorlog Dew Beer. I designed and branded a beer aimed at geeks, incorporating a few things they love: sci-fi, comics, and boardgames. Although I&#8217;m not the first (nor will I be the last) to incorporate beer and boardgames, it&#8217;s good to know I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1136" title="Vorlog Dew" src="http://www.dactran.com/wp-content/uploads/2012/04/vorlog-dew-300x334.jpg" alt="Vorlog Dew" width="300" height="334" />Here&#8217;s a very fun conceptual project from my last semester packaging class: <a title="Vorlog Dew" href="http://dactran.com/portfolio/vorlog-dew/">Vorlog Dew Beer</a>. I designed and branded a beer aimed at geeks, incorporating a few things they love: sci-fi, comics, and boardgames. Although I&#8217;m not the first (nor will I be the last) to incorporate beer and boardgames, it&#8217;s good to know I&#8217;m thinking on the same wavelength as other designers.</p>
<p>Want to know what I was thinking when I designed this beer? Check out my <a title="Vorlog Dew Process Book" href="http://www.dactran.com/wp-content/uploads/2012/04/vorlog-dew-project-digest.pdf">process book</a>.</p>
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		<title>2012 ACAD Portfolio Show</title>
		<link>http://www.dactran.com/2012-acad-portfolio-show/</link>
		<comments>http://www.dactran.com/2012-acad-portfolio-show/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 01:17:45 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[School]]></category>
		<category><![CDATA[4th Year]]></category>
		<category><![CDATA[ACAD]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=1092</guid>
		<description><![CDATA[Just a few weeks away is my portfolio show! It will be at the Nexen building on Thursday, April 19, 2012. This is my graduating classes&#8217; chance to showcase all of our best projects to art directors and other design professionals in town. So, if you work in the design or advertising in Calgary, be [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1095" title="acad_portfolio_show-300x413" src="http://www.dactran.com/wp-content/uploads/2012/04/acad_portfolio_show-300x413.jpg" alt="ACAD 2012 Portfolio Show" width="300" height="413" />Just a few weeks away is my portfolio show! It will be at the Nexen building on Thursday, April 19, 2012. This is my graduating classes&#8217; chance to showcase all of our best projects to art directors and other design professionals in town. So, if you work in the design or advertising in Calgary, be sure to save that date and come on out!</p>
<p>You can find more info on the <a title="2012 ACAD Portfolio Show" href="http://www.acad.ca/wh_2012_04_acad_portfolio_show.html">ACAD Portfolio website</a>.</p>
<p>As a side note, this amazing poster is designed by my friend and classmate, <a title="Leo Perez" href="http://www.leoperezcreative.com/">Leo Perez.</a></p>
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		<title>Stefanie Villeneuve Website</title>
		<link>http://www.dactran.com/stefanie-villeneuve-website/</link>
		<comments>http://www.dactran.com/stefanie-villeneuve-website/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 19:18:33 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=1062</guid>
		<description><![CDATA[I just finished a web portfolio project for my talented photographer friend, Stefanie Villeneuve. I designed and developed an html5 website that showcases her photography in a minimalist direction, letting her work speak for itself. A couple requirements she had set for me were the use of a splash page and for all of the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1066" title=" Stefanie Villeneuve" src="http://www.dactran.com/wp-content/uploads/2012/02/stefanie-villeneuve-dot-com.jpg" alt=" Stefanie Villeneuve Photography" width="300" height="206" />I just finished a web portfolio project for my talented photographer friend, <a title="Stefanie Villeneuve Photography" href="http://stefanievilleneuve.com">Stefanie Villeneuve</a>. I designed and developed an html5 website that showcases her photography in a minimalist direction, letting her work speak for itself. <span id="more-1062"></span>A couple requirements she had set for me were the use of a splash page and for all of the photography to be seen at once – without the use of scrollbars on most screen resolutions. I’m quite happy with the results, and more importantly, she is too!</p>
<p>Stefanie Villeneuve Photography identity design is by <a title="Mahmoud Bachir Design" href="http://mahmoudbachir.com">Mahmoud Bachir</a> and <a title="Mariana Designs" href="http://cargocollective.com/marianadesigns">Mariana Angeli</a>.</p>
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		<item>
		<title>2012 Calendar Design</title>
		<link>http://www.dactran.com/2012-calendar-design/</link>
		<comments>http://www.dactran.com/2012-calendar-design/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 02:54:06 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[School]]></category>
		<category><![CDATA[4th Year]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Production Design]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=997</guid>
		<description><![CDATA[Here’s a small design project I finished recently for my Monday evening Production Design class. It’s a typographic calendar featuring quotes and sayings from my favourite designers and illustrators. The goal of the project was to get us to re-familiarize ourselves with InDesign and the correct set up of print-ready files. You can download the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1048" title="2012-calendar-quotes" src="http://www.dactran.com/wp-content/uploads/2012/01/2012-calendar-quotes.gif" alt="" width="300" height="462" />Here’s a small design project I finished recently for my Monday evening Production Design class. It’s a typographic calendar featuring quotes and sayings from my favourite designers and illustrators. The goal of the project was to get us to re-familiarize ourselves with InDesign and the correct set up of print-ready files. You can download the full PDF Calendar <a title="2012 Calendar - Designers and Stuff They Say" href="http://www.dactran.com/wp-content/uploads/2012/01/000019827-dac-tran-project1-calendar.pdf">here</a>.</p>
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		<title>All About Grids (for the Web)</title>
		<link>http://www.dactran.com/grids/</link>
		<comments>http://www.dactran.com/grids/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 01:19:21 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Grid]]></category>
		<category><![CDATA[Swiss Design]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=903</guid>
		<description><![CDATA[One of the lasting influences of Swiss design on contemporary graphic design is the grid. It&#8217;s only been the past year that I&#8217;ve really appreciated the use of grid for interactive design projects, and how it really brings a design together cohesively and structurally, just as it does for print. Here are some excellent resources [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft  wp-image-952" title="Karl Gerstner's ad for Schwitter" src="http://www.dactran.com/wp-content/uploads/2012/01/karl_gerstner-schwitter_ad-detail.jpg" alt="" width="320" height="371" /> One of the lasting influences of Swiss design on contemporary graphic design is the grid. It&#8217;s only been the past year that I&#8217;ve really appreciated the use of grid for interactive design projects, and how it really brings a design together cohesively and structurally, just as it does for print.<span id="more-903"></span></p>
<p>Here are some excellent resources for the grid that I use regularly that I thought I&#8217;d share:</p>
<p style="overflow: auto; display: inline-block; margin-top: 20px;"><a href="http://www.amazon.ca/Systems-Graphic-Systeme-Visuele-Gestaltung/dp/3721201450/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1326066240&amp;sr=1-2"><img class="alignleft size-full wp-image-959" style="float: left; margin: 0 10px 10px 0;" title="Grid Systems in Graphic Design" src="http://www.dactran.com/wp-content/uploads/2012/01/grid-systems-125x181.jpg" alt="Grid Systems" width="125" height="181" /></a><a href="http://www.amazon.ca/Systems-Graphic-Systeme-Visuele-Gestaltung/dp/3721201450/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1326066240&amp;sr=1-2"><strong>Grid Systems in Graphic Design by Josef Muller-Brockmann.</strong></a><br />
One of the original books on the typographic grid and a book I think every designer should have.  Although the concepts and approaches were written for print design, they still transfer over to digital.</p>
<p style="overflow: auto;"><a href="http://www.amazon.ca/Grids-Basics-Design/dp/2940373779/ref=sr_1_1?ie=UTF8&amp;qid=1326066194&amp;sr=8-1"><img class="alignleft size-full wp-image-960" style="float: left; margin: 0 10px 10px 0;" title="Basics Design: Grids" src="http://www.dactran.com/wp-content/uploads/2012/01/basics-design-grids-125x184.jpg.jpg" alt="Basics Design: Grids" width="125" height="184" /></a><a href="http://www.amazon.ca/Grids-Basics-Design/dp/2940373779/ref=sr_1_1?ie=UTF8&amp;qid=1326066194&amp;sr=8-1"><strong>Basics Design 07: Grids.</strong></a><br />
A great introduction on the typographic grid by my favourite authors on graphic design. Although it&#8217;s an introduction, I review it from time-to-time when I&#8217;m on a project to freshen up on ideas liked juxtaposition. The print examples are great as well!</p>
<p style="overflow: auto;"><a href="http://960.gs/"><img class="alignleft size-full wp-image-958" style="float: left; margin: 0 10px 10px 0;" title="960 Grid System" src="http://www.dactran.com/wp-content/uploads/2012/01/960gs-125x85.jpg" alt="960 Grid System" width="125" height="85" /></a><a href="http://960.gs/"><strong>960 Grid.</strong></a><br />
Now a standard and excellent starting off point for any web design project. This grid for the web is based upon screen resolutions of 1024 pixel widths. Although desktop browser screen resolutions have gotten a lot larger than 1024 px widths, this still serves as a happy medium between A-Grade mobile browsers (Apple iOS, Opera Mobile, Android) and typical desktop browsers.</p>
<p style="overflow: auto;"><a href="http://www.amazon.ca/Ordering-Disorder-Grid-Principles-Design/dp/0321703537"><img class="alignleft size-full wp-image-957" style="float: left; margin: 0 10px 10px 0;" title="Ordering Disorder" src="http://www.dactran.com/wp-content/uploads/2012/01/ordering-disorder-125x153.jpg" alt="Ordering Disorder" width="125" height="153" /></a><a href="http://www.amazon.ca/Ordering-Disorder-Grid-Principles-Design/dp/0321703537"><strong>Ordering Disorder by Khoi Vinh.</strong> </a><br />
This book talks about applying the principles of the typographic grid to the web. What&#8217;s really helpful is Chapter Four: Execution where Vinh goes through by example the application of the grid during the design process of a website. (Also, check out Vinh’s lastest project: <a href="http://mixel.cc/">Mixel</a>).</p>
<p style="overflow: auto;"><a href="http://grid-based.com/"><img class="alignleft size-full wp-image-990" style="float: left; margin: 0 10px 10px 0;" title="Grid Based" src="http://www.dactran.com/wp-content/uploads/2012/01/grid-based-125x130.jpg" alt="" width="125" height="130" /></a><a href="http://grid-based.com/"><strong>Grid Based.</strong></a><br />
A survey of websites that make good use of the grid. A great way to see different approaches to layout. And as an added bonus, these are also really good examples of html5 websites.</p>
<p><em>Top pic is a detail of Karl Gerster’s ad for Schwitter, 1959.</em></p>
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		<title>Jason Fried (from 37 Signals) on CBC Spark</title>
		<link>http://www.dactran.com/jason-fried-from-37-signals-cbc-spark/</link>
		<comments>http://www.dactran.com/jason-fried-from-37-signals-cbc-spark/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 23:26:11 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[Working]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=937</guid>
		<description><![CDATA[I just caught an encore presentation of an interview with Jason Fried on CBC Radio. Jason is the founder of 37signals, a cloud-based software company – their flagship product is the popular Basecamp collaboration tool. He talks about his and 37signals&#8217; approach to work and the work environment. He promotes the idea of less direct [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-938" title="Jason Fried" src="http://www.dactran.com/wp-content/uploads/2012/01/Jason_Fried-300x160.jpg" alt="Jason Fried" width="300" height="160" /></p>
<p>I just caught an encore presentation of an <a href="http://www.cbc.ca/spark/2012/01/repeat-work-solitude-and-joy-january-1-4-2012/">interview with Jason Fried on CBC Radio</a>. Jason is the founder of <a href="http://37signals.com/">37signals</a>, a cloud-based software company – their flagship product is the popular Basecamp collaboration tool. <span id="more-937"></span>He talks about his and 37signals&#8217; approach to work and the work environment. He promotes the idea of less direct interruptions (less calls, meetings, IM) at work, and more passive communication where one takes conversations online through wiki&#8217;s and emails. This allows people to respond to messages according to their schedule.</p>
<p>Having worked in a few open-office environments, I think this makes sense. It&#8217;s so easy to have impromptu meetings and interruptions. For myself, it usually takes me awhile to really refocus and get back into my initial frame-of-mind after a call or meeting. But at the same time, chatting with someone in-person or on the phone does resolve problems quickly, and it&#8217;s nice interacting with someone tangibly rather than virtually through a computer.</p>
<p>Check out this  <a href="http://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work.html">TED Talk with Jason Fried</a> where he goes over these same issues.</p>
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		<title>Universal Principles of Design</title>
		<link>http://www.dactran.com/universal-principles-design/</link>
		<comments>http://www.dactran.com/universal-principles-design/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 02:40:54 +0000</pubDate>
		<dc:creator>Dac</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.dactran.com/?p=599</guid>
		<description><![CDATA[Here&#8217;s a great book lent to me by my friend, Richard, called &#8220;Universal Principles of Design&#8221; by William Lidwell, Kritrina Holden + Jill Butler. The book covers ideas and concepts that apply to different fields of design, from graphic design, industrial design, interactive design, to architecture. It&#8217;s easy to read and digest because each principle [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-603" title="book-universal-principles-of-design" src="http://www.dactran.com/wp-content/uploads/2011/06/book-universal-principles-of-design.png" alt="" width="268" height="325" /></p>
<p>Here&#8217;s a great book lent to me by my friend, <a href="http://www.funkdafide.com/">Richard</a>, called &#8220;<a href="http://www.amazon.ca/Universal-Principles-Design-Revised-Updated/dp/1592535879/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1307918424&amp;sr=1-1">Universal Principles of Design</a>&#8221; by William Lidwell, Kritrina Holden + Jill Butler. The book covers ideas and concepts that apply to different fields of design, from graphic design, industrial design, interactive design, to architecture. <span id="more-599"></span>It&#8217;s easy to read and digest because each principle is concisely explained within a two-page spread, with great descriptive illustrations and further-reading notes.</p>
<p>One memorable principle for me is the “80/20 Rule” that states 80 percent of the results or effects of a design originate from only 20 percent of the whole design. For example:</p>
<ul>
<li>80 percent of a given product&#8217;s usage involves 20 percent of its features.</li>
<li>80 percent of innovation comes from 20 percent of the people.</li>
<li>80 percent of a compay’s revenue comes from 20 percent of its products.</li>
</ul>
<p>This concept is great when applied to designing websites (or other interactive projects). Web designers and developers can really focus and concentrate their energy on specific aspects of a website, such as individual pages or components within, that can really benefit users.</p>
<p>Another insightful principle is the “Aesthetic-Usability Effect.”  It says that when a design or experience is aesthetically pleasing, people will tend to overlook flaws in usability. Impressions based upon how nice a design looks builds upon our level of trust and belief in the quality of the product. In the long term, an aesthetically-pleasing design affects our use of a product in terms of affection, loyalty, and patience.</p>
<p>Although the book’s principles apply to specific fields of design and are not necessarily “universal”, it&#8217;s a still a great read (especially for graphic and interactive designers).</p>
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